|Network Ten is one of the three major commercial television networks of Australia, with its
primary services covering the metropolitan
areas, alongside Seven and Nine.
Network Ten is the lowest rating commercial network in Australia, but is the most profitable.This article is divided into the following sections:|
HistoryThe network was originally called the Independent Television Network, but quickly changed its
name to the 0-10 Network. In 1972, Rupert Murdoch bought 42% of TEN-10 and in 1979, took
control of ATV-0. In 1980, the network changed its name again to Network Ten.In 1987, due to changes to media laws by the Labor Government, which forbid a media company from
owning a television station and a newspaper in the same city, Rupert Murdoch sold the Ten Network
to Frank Lowy for $842 million. However, due to low ratings, Ten hired Bob Shanks in 1989, who changed
the name of the network to 10 TV Australia, and attempted many changes to help improve ratings.
Unfortunately, it made the ratings problem worse, and the network was forced into receivership in
September 1990. In 1991, Canadian media company CanWest Global, bought 57.5% of the Ten Network from its receivers,
Westpac Bank, for $275 million. CanWest greatly improved the networks profits by focusing the network on appealing
to younger-aged viewers, much like its Canadian network Global. Interestingly enough, the Global Television Network
(in a legal point of view it's not technically a network), based on ratings also usually place third in Canada,
but its profitability margins are just as lucrative as Ten's current reincarnation.In 2005, John Fairfax Holdings, perhaps stimulated by the imminent removal of media ownership
limits by the Coalition Government, attempted to buy the Ten Network. However, CanWest refused
to sell.On air campaignsWhere the Nine and Seven Networks tend to borrow some of their campaigns from American Television
networks, Ten is no exception.
Some of the campaigns, and even news openers, were borrowed from America's CBS television network.
(I.e. "Looking Good" & "Reach For The Stars" in the early 80's, and their breifly rebranded "Ten Evening News" In the late 80s)From the 1970s through the 1990s, some Ten stations used the "Eyewitness News" name for their
newscasts. "Eyewitness News" is one of the most popular news formats in the United States, with
many stations still using the name. In addition, Ten used a version of the WPVI Philadelphia news
"anthem", "Move Closer To Your World", which is still running to this day on WPVI.Recently, Network Ten used slogans such as "Give Me Ten", "Turn Me On" and "seriously". ProgrammingPopular programs during the 60s included Go!!, Showcase and The Magic Circle Club
(which started life on August 3, 1964 as The Children's Show).The 70s saw the arrival of popular dramas Matlock Police, the groundbreaking Number 96 and
the similarly controversial The Box. Also during the decade was Young Talent Time,
The Price Is Right, The Mike Walsh Show, Blankety Blanks, The Restless Years
and Prisoner.The 80s saw some less than successful programs in the early part of the decade, such as Arcade,
Holiday Island, Punishment and the comedy series Ratbags. The network did have more
success later with Neighbours, Return To Eden, Good Morning Australia, The Comedy Company,
Perfect Match and Eyewitness News. The failures returned in 1989 however when the new management
virtually tried to turn Ten into the "Game Show Network", with shows such as
Family Double Dare, Superquiz and The Great TV Game Show, all of which fared quite
poorly in the ratings.The 90s saw major restructure at the network and programming targetted at the 16-39 age
demographic and more emphasis on imported programming. Also, Bert Newton returned to TV in
1992 to host The Morning Show which adopted the Good Morning Australia title in 1993.Since 2000, Ten has expanded its local programming to include large scale productions like Big
Brother and Australian Idol, more local drama such as The Secret Life Of Us and White
Collar Blue. In 2000, Ten signed up Rove McManus to host a weekly variety program Rove Live.And in 2005, Neighbours celebrates its 20th year on-air with cameos from over twenty former
cast members.SportIn 1978, the 0-10 Network scored a coup when it secured the rights to televise the Melbourne Cup.
The network would continue its association with the Melbourne Cup Carnival until 2001.Network Ten televised the 1984 Olympic Games from Los Angeles, the 1988 Olympic Games from Seoul
and the 1994 Commonwealth Games from Victoria, Canada.In 2002, a consortium of Network Ten, the Nine Network and Foxtel, began televising Australian
Football League matches, ending the League's long association with the Seven Network. Network
Ten, along with Seven, have now won the rights to broadcast the football from 2007 - 2011 after
the Australian Football League accepted their final bids on January 5, 2006.
- TEN10 Sydney
which began broadcasting on the 5th of April 1965, with the TV special "TV Spells Magic".
- ATV0 Melbourne
which was founded by Sir Reginald Ansett when he won the license for
the third television station in Melbourne. Began broadcasting from it's Nunawading studios on
the 1st of August 1964. Changed to ATV-10 on the 20th of January 1980.
- TVQ0 Brisbane
which began on the 1st of July 1965 and changed to TVQ-10 on the 10th of September 1988.
- ADS10 Adelaide
which was originally ADS-7, and began on the 24th of October 1959. ADS was
originally the Seven Network station in Adelaide until the 27th of December 1987, when
ADS-7 and SAS-10 switched frequencies and affiliations. SAS was the original Ten affiliate
when they began on the 26th of July 1965.
- NEW10 Perth
which began on the 20th of May 1988.
http://www.ten.com.au - Ten site
* Network Names