|The Nine Network is one of the three major commercial television networks of Australia, with its
primary services covering the metropolitan
areas, alongside Seven and Ten. It is currently owned by James Packer's media company Publishing and Broadcasting Ltd (PBL). For most of its history,
Nine has been the top-rating commercial network in Australia. This article is divided into the following sections:|
Constituent stationsThe following stations are owned and operated by PBL, unless otherwise noted.
ProgrammingNine carries the typical lineup for a
commercial television network, including sitcoms, crime dramas, and reality shows.
Programmes shown on the network originate predominantly from Australia and the United States. The network also carries notable sports coverage, with the rights to the National Rugby League,
and, in 2002, acquired the TV rights from the Seven Network to the Friday and Sunday
Australian Football League matchups, which was lost in 2006.HistoryThe network's history begins in 1956, when Frank Packer's company, Television Consolidated Ltd,
started station TCN-9 in Sydney and became one of the first four commercial television stations
licensed in Australia. The station went on the air on 16 September 1956 with the programme
This Is Television, which was introduced by Bruce Gyngell.
TCN-9 was the first station to begin regular broadcasting in the country.In 1957, the station began a partnership with HSV-7 in Melbourne, sharing programming and
therefore creating Australia's first commercial TV network. The partnership was shortlived
however, and in 1963, Frank Packer launched the National Television Network with GTV-9 in
Melbourne, QTQ-9 in Brisbane, and NWS-9 in Adelaide. This formed the backbone of the
Nine Network, though only the Sydney and Melbourne stations were owned and operated by Frank
Packer.Frank Packer passed away in 1974, and his son Kerry Packer inherited the company. In December
1987, Kerry Packer sold off TCN-9 Sydney and GTV-9 Melbourne to Bond Media for $1,055 million.
Bond Media already owned the Perth and Brisbane Nine affiliate stations (among others).
In July 1990, Packer reacquired the Nine Network (Sydney, Melbourne, Brisbane and Perth stations)
for only $200 million, one-fifth of what he paid for it.In 1997, TCN-9 began the first digital television tests in the Southern Hemisphere.On the 26th of December 2005, the former owner of PBL, Kerry Packer, passed away at age
68 at his home in Sydney - his son James Packer inherited the company.On the 9th February 2006, Eddie McGuire became the new CEO of the Nine Network,
filling a vacancy created by David Gyngell in May 2005 and briefly held by interim
CEO Sam Chisholm.During Early-Mid 2007, PBL Media (The owners of Nine) and WIN Corporation have been in a bidding war for STW-9 Perth. During April - May 2007, PBL and Win have been in another bidding war, for NBN Television.On air campaignsSeveral Australian networks adapted on-air graphics, music, and promotional campaigns originally
used by networks in the United States of America. Nine tended to borrow from ABC (America); in
fact, they still use "Still the One" slogan used by ABC in the late 70s. The original campaign
itself is based on the 1977 song of the same name by 70s rock band "Orleans". Later, American
jingle production company JAM Creative Productions Dallas, Texas, USA attained the rights to
the song for use in ABC's (America) 1977 & 1979 campaigns, and then later Nine's late 1970s campaigns.Some of the Nine promotions of the 1980s were designed by Harry Marks, a longtime head of
advertising and Graphic designer for the ABC (America) and NBC television networks (amongst
others). His work could also be found on various Seven IDs/Movie Openers of the 80s. Not to be outdone, the music which for years opened local newscasts on ABC's owned-and-operated
stations (e.g., WABC-TV New York), itself adapted from the score of the 1967 film Cool Hand
Luke, is used to open National Nine News to this day.Nine unveiled its brand-new logo on 30th January 2006 at 6am.
The logo consists of the '9' left over from the dots logo inside a navy-blue box.
http://ninemsn.com.au - Nine/Microsoft Network joint-venture
http://www.pbl.com.au - PBL Corporate
http://www.emtv.com.pg - Papua New Guinea-based station, PBL had financial interest, recently
sold to Fiji TV.
http://www.ddindia.com - Doordarshan - Indian broadcaster that was once home to the Nine
Gold (now a defunct PBL subsidiary) block of programmes