Sunraysia Television started out in Sunraysia, the area around and including Mildura. It operated a single TV licence, known as STV-8. In the 1980's it was purchased by Ms Presser. After the colapse of previous owner, Bond Media, STW-9 was sold to Sunraysia Television (then largely owned by Eva Presser). Ms Presser simultanously sold STV-8 to Southern Cross Broadcasting. Sunraysia Television no longer had any assets in Sunraysia. Eva's husband Dan runs the Sunraysia Natural Beverages company, which similarly has no ties to the Sunraysia region. The Pressers use the term as their personal brand name. Which is somewhat ironic as the name is derived from a 1920's dried fruit advertising campaign, for the ADFA - an entity with no connections to the Pressers.