Southern Cross Television (Tasmania) [Discuss]

Southern Cross Television is a commercial television broadcaster, servicing the whole of the state of Tasmania (which is considered to be a regional coverage area) alongside WIN Television. The studios are based in Launceston, which act as Southern Cross' base for most of its Tasmanian operations (although programme playout now takes place from Southern Cross Broadcasting's Canberra base).

Southern Cross Tasmania Logo Banner

History

The Southern Cross Network was born out of Tricom's (now Southern Cross Broadcasting) 1988 purchase of TasTV's Launceston studios and on March 5, 1989 (at 6:30pm), the newly formed Southern Cross Network commenced a period of solus commercial broadcasting in northern Tasmania, leaving TasTV's Hobart studios to broadcast to the south of the state.

In preparedness for aggregation in Tasmania, in 1993, Southern Cross Network became Southern Cross Television, and on April 28, 1994, Southern Cross Television became a dual affilate of the Seven & Ten networks and expanded its coverage to southern Tasmania.

The station continued to use an original look, but in 1997, began to use modified Seven Network identification packages, and in 2000, launched a new logo (a stylised thylacine, or "Tasmanian tiger"), and a new look, still with hints of Seven.

In late 2003, Southern Cross and WIN TV began their joint venture digital-only service Tasmanian Digital Television. Southern Cross is responsible for the programming of this channel, also from its Canberra base.

In mid-2005, Southern Cross began using a new on-air logo, which is similar to the logo used by Southern Cross Broadcasting's metro radio stations.

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Last updated on 19 May 2006 at 04:42:13 UTC