The Southern Cross Network was born out of Tricom's (now Southern Cross Broadcasting) 1988 purchase
Launceston studios and on
1989 (at 6:30pm), the newly formed Southern Cross Network commenced a period of solus commercial broadcasting
in northern Tasmania, leaving TasTV's Hobart studios to broadcast to the south of the state.
In preparedness for aggregation in Tasmania, in 1993, Southern Cross Network became Southern Cross
Television, and on April 28, 1994, Southern Cross Television became a dual affilate of the
networks and expanded its coverage to southern
The station continued to use an original look, but in 1997, began to use modified Seven Network
identification packages, and in 2000, launched a new logo (a stylised thylacine, or "Tasmanian tiger"),
and a new look, still with hints of Seven.
In late 2003, Southern Cross and WIN TV began their joint venture digital-only service
Tasmanian Digital Television
Southern Cross is responsible for the programming of this channel, also from its Canberra base.
In mid-2005, Southern Cross began using a new on-air logo, which is similar to the logo used by
Southern Cross Broadcasting's metro radio stations.