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The Seven Revolution (late 60's - early 70's)
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"The Seven Revolution" campaign was devised by Bruce Gyngell and the theme used was based on
Promises Promises (composed by Burt Bacharach). This version was used for
several years exclusively on HSV7.
Revolution (54kb)
Variation 1 (76kb)
Variation 2 (85kb)This recording is just before Seven National News at 6.30 pm at which the longer voiceover is made to
"call in" stations throughout Victoria. The voiceover started before the music finished on this
occasion to meet the 6:30:00 news start, but this was not normal practice.
Lead into the news (95kb)Clear-cut sample of the Promises Promises theme as used in the Seven Revolution IDs
Promises Promises (234kb) |
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Looking Good (1972)
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A further development of the Seven Revolution theme, this time with the addition of the words
'Looking Good'.Looking Good, voiced-over by Don Rainsford - Don did 90% of the Seven Melbourne IDs, but sometimes the Max Roley voice-over from ATN7 was used)
Looking good... (70kb)"The Seven Revolution" with Movie Theme (movie theme still being used in USA in New York on the ABC owned station in 1986!
With movie opener (113kb)
Variation (80kb) |
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Seven Colour Television - 1975
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With the arrival of colour television in 1975, Seven implemented the new rainbow style coloured logo,
and dazzled viewers with these far-out special effects, resembling a sort of Mad Catherine wheel!
7 Color TV (435kb) |
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